Do you ever wonder how many “Advertising Agencies” there are in the United States? Far more than the number of automobile dealers…maybe ten times as many. Maybe more. Who knows? Anyone can present themselves as a “ad agency” these days. Most all profess to be able to make media buys “for less than anyone in the world” …or that their creative is “Award Winning”.

But, that is not the Conley Auto pitch. Nope!

Oh sure, we have won our share of awards for creative ...local, regional and national awards as a matter of fact. And although we will put our media rate negotiation skills up against the best media buyers anywhere. But it is really our media strategy and execution that is the big differentiator for our clients….and has been for nearly four decades.

Here’s what makes us different…way different.

We will constantly be looking for ways to reduce your ad expenditure…not increase it like commission driven advertising firms.

Furthermore, we understand that we must generate at least 8x your ad expenditure in gross profit and are always monitoring to ensure we are achieving that required ratio. Most ad agencies have not idea what this even means.

But here is what really separates Conley Auto from other ad agencies specializing in automotive….

After nearly 40 years in advertising, we have learned one important lesson. The problem you may be having probably has absolutely nothing to do with your advertising …and it probably never has. No kidding!

Let me explain…

Most advertising fails for just one primary and very consistent reason:

“The consumer does not find the environment they expected from the advertising.”

Yep! As you know all too well, most people already do not really like shopping for an automobile. We have made the process really unpleasant. As a result, many people do not trust anyone in our field. If your guests do not find the environment that enticed them to shop your dealership (on line or in person), you lost them before the greeting. No kidding.

So we will work just as hard on your culture …your branding …your messaging …your value propositions …your “USPs”…and make sure these are all being conveyed at very single customer touchpoint inside and outside the dealership.

This is the single most important thing any dealerships can do on a daily basis…make sure the consumer finds the environment they expected from the advertising. Nothing else is even close to as important. If you have talked to countless traditional “Advertising People” over the years and no one has ever discussed this with you …well …it is easy to see why you are still reading this section on our web site.

Believe me, this is just the tip of the iceberg. There is much more beneath the surface. We find ourselves in the most competitive and difficult period in automotive retailing history. It is truly “The survival if the fittest”.

This is also when the cream rises to the top. Some dealerships and dealer groups are going to be more profitable then they ever imagined. Others will close their doors. Those are the facts!

What group will you fall into?

Let’s get started. Call us today!